Visual design system for Swell Investing's iOS app aiming to bring about positive change through investing.

Visual Identity System

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Swell Investing

Animated illustration and iconography created for the Swell Investing iOS app. I worked closely with the Swell product design team to establish a visual design system that captured the inclusive and playful tone of the Swell brand. The animations were developed using Airbnb's Lottie technology for high-quality animations with ease of implementation.

As Art Director at Swell, I set out to design a visual system of illustration and iconography to sit within the app with the goal of easing communication and user conversion. Finance is a particularly dry topic and our team sought to alleviate those connotations and present a platform that was light, inviting, and fun.

The illustrations were developed with three main goals in mind: present an experience that felt inviting and inclusive to our audience of young investors, simplify complex financial concepts, and develop illustrations that were inclusive and representative of our audience.

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Icons_Lil-fi

Credits


Design Lead
Yasmine Molavi

Product Design
Cristina Stutz
Keaton Herzer

Visual Design
Michael Traquair

Art Direction, Illustration, Animation
Chris Arellano