Visual identity and branding for a neighborhood festival in Los Angeles.
Echo Park Rising
Rebrand for the Echo Park Rising neighborhood festival in Los Angeles. The event celebrates the spirit of the Echo Park neighborhood through the music, creativity, diversity and small businesses that make it unique.
The new logo and identity system were created to promote the event annually while showcasing the richness of Echo Park within a modular grid system. The iconography is a mash-up of neighborhood landmarks and event festivities to give an unfiltered view of the neighborhood and celebration.